Email Marketing Manager

EMAIL MARKETING MANAGER JOB DESCRIPTION

Department: Marketing & Patron Experience

FLSA Status: Exempt

Salary Grade: 5

Salary Range: $47,000 – $54,000

Work Location: Hybrid

FT/PT: Full-time

Last Revision Date: 01/24/26

How to apply: A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address:

Your specific interest in the position and working at the Detroit Symphony Orchestra.

Outline your skills and experience that directly relate to the responsibilities of the role.

The Organization: The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making its home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision of being an inclusive and culturally relevant community where all people can experience their world through music.

The DSO is a complex organization. Operating 365 days per year in historic Orchestra Hall, one of America’s most acoustically perfect concert halls, we are a performing arts institution, an educational facility, and a community center. We are governed by an independent Board of Directors and employ both union and non-union employees as musicians, stage crew, and administrative staff. Creating a unified culture throughout the institution is an organizational imperative, and we are guided by our values of excellence, diversity, resilience, collaboration, and innovation. The DSO is also deeply invested in the city of Detroit; through our Detroit Strategy initiative, we are expanding the DSO’s participation in the growth and well-being of the city.

The DSO offers a unique, fast-paced working environment, an excellent overall compensation package, and is an Equal Opportunity Employer. For more information, visit www.dso.org

Position Summary: The Detroit Symphony Orchestra is looking for a highly adaptable, deadline-driven individual with the ability to think creatively to fill this role. This position is a critical part of the Growth Marketing Team within the DSO’s overall Marketing and Patron Experience department. The Email Marketing Manager is responsible for the management, development, and execution of single ticket promotional email campaigns. This role reports to the Director of Growth Marketing and is responsible for setting email schedules, creating email content, oversight of list segmentation and executing ongoing campaigns that drive audience and revenue growth for programs across all DSO series, which includes:

PVS Classical series

PNC Pops series

Paradise Jazz series

Young People’s Family Concerts & Tiny Tots

William Davidson Neighborhood Concert Series

DSO Special presentations and co-presentations

Cube Theatre and Sosnick Courtyard

Detroit Neighborhood Initiative events

DTE Community Concerts

Specific Duties and Responsibilities:

Build the schedule for promotional emails across all curated series at the Detroit Symphony Orchestra

Work in close collaboration with the Loyalty Marketing Manager and team members in Advancement, Communications, and Learning & Engagement to devise strategies that help streamline and enhance the DSO’s overall email presence.

Improve promotional email campaigns with strategic implementation of campaign personalization, campaign automation, and use these tools to develop email marketing funnels for patrons at the DSO.

Analyze and refine email campaign performance and strategy using dynamic pricing tools and CRM data.

Monitor and refine organization-wide marketing and communication email preferences in collaboration with Creative, Advancement, Learning & Engagement, and Communications teams.

Serve as project manager for announcement and on-sale processes for select events during the season.

Act as the lead for targeted promotions to activate different customer segments within our CRM. Work with Director of Growth Marketing to develop different targeted promotions that can be activated as needed.

Ensure email lists are optimized for their respective campaigns and assist in the development of customized lists tailored to both email and digital marketing campaigns.

Required Qualifications:

2-4 years’ experience in digital marketing/advertising, communications, business administration, or a related industry.

Experience managing email campaigns and overseeing email campaign strategy; experience with email marketing software and WYSIWYG editing software(s).

Experience working with CRM and database software such as Salesforce, Zoho, Hubspot, or Tessitura.

Understanding of SEO/SEM best practices.

Functional knowledge of copywriting, graphic design, and HTML.

Demonstrated high degree of adaptability, including experience adapting strategy and approach based on data.

Ability to act independently, take initiative, and meet changing priorities; results and deadline-driven with the ability to stay organized in a fast-paced environment.

Successful experience working in, and contributing to, a collaborative team environment.

Desired Qualifications:

Bachelor’s degree in marketing or a business-related field, or an equivalent combination of education and experience.

Experience using Tessitura.

Knowledge of social media best practices.

Experience with Adobe Creative Suite.

Interest in performing arts and/or classical music.

Additional Information:

This is a salaried, non-union position.

This position is eligible for the DSO’s exceptional benefits package, including $0 cost medical, dental, vision, paid parental leave, 403b retirement account, and great ancillary benefits. 

Successful candidates must be available to work a varying schedule, including nights and weekends, to meet the needs of the DSO’s performance schedule. 

All positions at the DSO require the successful completion of a background check prior to beginning employment. A criminal record does not automatically disqualify candidates.    

Physical Requirements: This role primarily works in an office environment and frequently has prolonged periods of sitting and looking at a computer screen. Additional physical requirements include:

Seldom 5% – 25%

Occasionally 26% – 50%

Periodically 51% – 75%

Frequently 76% – 100%

Standing

x

Walking

x

Prolonged Sitting

x

Lifting/carrying up to 10 lbs.

x

Lifting/carrying 10 – 25 lbs.

x

Lifting/carrying 26 – 50 lbs.

x

Lifting/carrying more than 50 lbs.

x

Pushing/Pulling

x

Climbing

x

Stooping/Kneeling/Crouching/ Crawling

x

Reaching

x

Manual dexterity

x

Driving a Motorized Vehicle

x

Repetitive Motions

x

Position Reports To: Director of Growth Marketing

Direct Reports: N/A

If an accommodation is needed to ensure your successful participation in the

application or interview process, please reach out to hr@dso.org for assistance.