Senior Brand Strategist

ABOUT US

Gold Sound Media is a boutique marketing and PR consultancy dedicated to elevating classical musicians and ensembles. We help artists gain access to the right gatekeepers, own their brand identity, leverage their momentum, and drive sustained recognition—what we call the GOLD Framework.

Our clients include Grammy-winning artists, competition laureates, celebrated conductors, and leading institutions. We’re known for innovative campaigns that combine strategic positioning with high-quality execution to create meaningful career impact.

We’re at a pivotal growth phase. This hire is the cornerstone of that evolution.

THE ROLE

We’re hiring our first Senior Brand Strategist to own complete strategy and delivery for our client portfolio of professional classical musicians and performing arts organizations.

This is not a coordinator role—you are the strategic and operational leader for all client work. You’ll own brand positioning, creative direction, quality control, and client relationships.

WHAT DISTINGUISHES THIS ROLE

– Strategic ownership: You develop and execute the marketing vision for world-class artists
– Premium standards: We compete on quality and innovation, not price—your work reflects that
– Direct impact: Small team means your decisions shape business outcomes
– Founder partnership: Collaborate directly on client strategy and business development
– Growth trajectory: Clear path to Director-level role as company expands

WHAT YOU’LL OWN

STRATEGIC LEADERSHIP (40%)

– Develop integrated marketing strategies aligned with each artist’s career goals and industry positioning
– Design campaigns that create compounding visibility across PR, social media, email, and partnerships
– Direct creative vision for all content, ensuring brand alignment and strategic intent
– Lead monthly strategy calls with artists, managers, and teams
– Identify high-value opportunities for media coverage, collaborations, and visibility growth
– Think several steps ahead to position clients for career-defining moments

CREATIVE DIRECTION & QUALITY CONTROL (40%)

– Direct video editor and creative team on concept development and execution
– Generate compelling copy for newsletters, press materials, social content, and pitch campaigns
– Review and approve all deliverables before client delivery—zero-defect standard
– Maintain editorial calendars and coordinate production across multiple concurrent projects
– Format and distribute email newsletters across various platforms
– Update client websites (Squarespace) with fresh content, press, bios, and media
– Build and execute media relations campaigns (pitch lists, journalist outreach, press coordination)
– Manage strategic partnerships and collaborative opportunities
– Produce insightful monthly reports showing impact and guiding next steps

CLIENT RELATIONSHIP EXCELLENCE (20%)

– Serve as trusted advisor and primary contact for client portfolio
– Communicate proactively on progress, opportunities, and strategic recommendations
– Coordinate seamlessly across client ecosystems (managers, labels, venues, publicists)
– Handle feedback and revision requests with diplomacy and efficiency
– Anticipate needs before they’re articulated

REQUIREMENTS

Experience & Track Record
– 5-7+ years in marketing, PR, or communications specifically within classical music
– Demonstrated success executing integrated campaigns for classical artists or institutions
– Experience managing 10+ concurrent client accounts with competing priorities

Classical Music Expertise
– Deep, current knowledge of the classical music ecosystem: artists, venues, presenters, competitions, labels, critics, and media landscape
– Understanding of how artists build sustainable careers and gain recognition
– Awareness of what distinguishes effective positioning in this market
– You should be able to name major competitions, influential presenters, and key media outlets without research

Excellence & Strategic Thinking
– Relentless quality standards—typos, formatting errors, or “close enough” work are unacceptable
– Strategic mindset: you develop comprehensive campaign approaches, not just execute tasks
– Pattern recognition: you connect initiatives to create compounding impact
– Ownership mentality: you solve problems rather than surface them

Communication & Work Style
– Exceptional written communication for client correspondence, creative briefs, and copy
– Professional presence for video strategy calls with high-profile artists
– Self-directed and highly organized—you manage competing priorities without oversight
– Proactive and entrepreneurial—comfortable with autonomy in a fast-moving environment
– Collaborative and diplomatic—you give clear feedback while building strong relationships

Technical Proficiency
– Advanced Squarespace (build pages, manage content, troubleshoot)
– Social media management platforms
– Email marketing platforms (multiple)
– Google Workspace, project management tools
– Comfortable with modern productivity tools and AI-assisted workflows
– Fast learner with new systems

LOGISTICS

– US-based with reliable high-speed internet
– Available during East Coast core business hours (9am-5pm ET)

ADDITIONAL REQUIREMENTS (not must-have, but strongly preferred)

– Arts administration or conservatory background
– Current or recent experience at classical music organization, PR agency, or artist management
– Media relations experience with established journalist relationships

COMPENSATION & BENEFITS

– Salary: $70-77K base, commensurate with experience
– Remote: Work from anywhere in the US
– Flexibility: Manage your schedule around core collaboration hours
– Health & wellness stipend: $200/month. May be applied toward health insurance, gym, or other wellness expenses.
– PTO: 2 weeks vacation + sick days + major holidays
– Professional development: Support for relevant training and industry engagement
– Home office: Equipment provided as needed

HOW TO APPLY

We’re looking for thoughtful, strategic candidates who understand classical music deeply. Our application is designed to identify those who are genuinely aligned with this work.

The form will ask you to:

– Share your background and classical music experience
– Demonstrate your strategic thinking through a brief case study
– Provide work samples and references
– Answer questions that help us understand your approach to quality, strategy, and client service

IMPORTANT: This application requires thought and effort. If you’re applying to dozens of jobs with one-click submissions, this isn’t the right fit. We’re investing in finding the perfect person, and we expect candidates to invest in a thoughtful application.

Applications accepted on a rolling basis until we find the right person.

Gold Sound Media is an equal opportunity employer committed to creating an inclusive environment for all employees.