Digital Marketing Specialist and Event Coordinator

ABOUT LIGHT HOUSE STUDIO
We are a fantastic creative team committed to making Charlottesville a better place for all our citizens! Light House Studio equips young people with the skills and confidence to tell their stories and build community through filmmaking. Located on Charlottesville’s downtown mall in the historic Vinegar Hill Theatre, our staff is making a big difference for young people in our city. Watch one of our students’ award-winning movies or come to a screening of a unique independent film, and you are likely to leave feeling informed, inspired, and connected.

POSITION DESCRIPTION
The Digital Marketing Specialist and Event Coordinator will manage branding and communications efforts for the organization, assist the Engagement Director with donor related tasks, and be responsible for developing and expanding the organization’s overall presence in our community. They also will manage Front of House needs for Vinegar Hill Theatre original events/screenings and community rentals. Representing Light House in the FOH role is the best way to understand target marketing of the Vinegar Hill Theatre.

RESPONSIBILITIES
Graphic Design and Content Creation
-Applies art, design, and copy layout skills to create visually engaging concepts such as logos, promotional and branding materials, communication media, and other print and digital materials; coordinates printing of materials with printing vendor
-Creates original visual media that communicates our mission and message in an engaging and unified way
-Chooses graphics, artwork, and behind-the-scenes photography/video, as appropriate; may enhance choices with simple design drawings
-Selects fonts for written copy, prepares drafts of design work, and provides samples to administrative team for review; revises projects as necessary based on collaborative feedback process
-Designs and develops material for routine newsletters and email campaigns; manages website updates and creates engaging posts for the website and/or social media
-Promotes programs, events, and screenings through print advertisements, posters, social media, and other online sources; gathers and analyzes materials necessary to understand and determine the most effective communications technique
-Takes photos documenting workshops and events for Light House marketing initiatives
-Coordinates and represents Light House Studio at various tabling events
Engagement
-Designs Light House Studio’s Annual Report
-Supports design and communication needs for all fundraising events, including the annual Youth Film Festival
-Support with donor related mailings as requested
Vinegar Hill Theatre
-Pre-Event: Attend initial rental meetings if/when needed; attend final site meeting with the renter, if applicable; assist Operations Director with recruiting and training new FOH assistants; confirm staffing needs for events and schedule contractors as needed; ensure concessions are fully stocked with candy, popcorn, ABC, and supplies; think creatively about new and fresh ideas for concessions, such as speciality cocktails, themed snacks, etc (within approved budget)
-Day of Execution: Serve as the main point of contact for event/screening/rental/etc

REQUIRED SKILLS/ABILITIES
-Bachelor’s Degree or equivalent experience; significant coursework or experience in Art, Graphic -Design, or related preferred
-Proficiency in InDesign, Illustrator, Photoshop CS6 experience, or similar design software; -comfortable using Apple computers
-Proficiency in Microsoft Word, Excel, and database utilization
-Experience in website design and social media communications
-Excellent communication skills, both written and verbal
-Strong organizational skills and ability to work on multiple, diverse projects to meet deadlines
-Ability to work independently and without close or constant supervision
-Filmmaking skills for creating behind-the-scenes videos is a bonus

SALARY RANGE AND BENEFITS
Light House employees are given ten (10) working days to be used for PTO and five (5) working days to be used for sick days. Full-time employees are eligible to enroll in group medical insurance. Full-time salary range is $40,000-$47,000/per year to commensurate with experience. Part-time candidates will also be considered and salary range will be prorated.

BACKGROUND CHECK
The Digital Marketing Specialist and Event Coordinator must compete and pass a background check.

HOW TO APPLY
Interested candidates should send a resume, cover letter, portfolio samples, and three references to jobs@lighthousestudio.org