Audience & Sales Manager

Position Title: Audience & Sales Manager
Reports To: Executive Director
Status: Full-Time, Exempt
Salary: $50,000 annually

Position Summary
Timber Lake Playhouse seeks a results-driven Audience & Sales Manager to lead earned revenue growth through ticket sales strategy, CRM management, group sales development, and front-of-house revenue oversight.

Lead the patron experience from first click to final curtain — growing audiences, driving revenue, and becoming the familiar face guests are genuinely happy to see when they arrive.

This position is responsible for increasing attendance, improving subscription retention, maximizing AudienceView CRM data, and implementing structured sales initiatives that directly impact revenue.
The ideal candidate is analytical, proactive, community-oriented, and energized by measurable growth.

Core Responsibilities

Ticket Sales Strategy & Revenue Growth
– Develop and execute annual ticket sales strategy aligned with revenue goals
– Increase subscription sales and renewal rates
– Develop structured group sales initiatives targeting schools, churches, tour operators, civic groups, and corporate outings
– Monitor weekly sales pacing and adjust tactics accordingly
– Implement dynamic pricing and discount strategy in collaboration with Executive Director

Customer Relations & Data Management (AudienceView)
– Own and manage AudienceView ticketing system
– Segment patron data to identify lapsed buyers and growth opportunities
– Develop targeted email campaigns based on purchasing behavior
– Generate weekly sales and revenue reports for leadership
– Ensure accurate data entry, reporting, and database integrity

Front-of-House & Box Office Leadership
– Supervise box office staff and seasonal FOH workers
– Train staff in customer service and sales-focused engagement
– Implement upselling strategies and customer retention tactics
– Monitor comp ticket usage and ensure revenue discipline
– Oversee box office scheduling and labor efficiency

Community & Partnership Outreach
– Build partnerships with local businesses and tourism entities
– Develop promotional collaborations that drive ticket sales
– Represent TLP at local events to promote attendance
– Identify new audience development opportunities within regional markets

Performance Metrics
– Success in this position will be evaluated based on:
– Increase in overall ticket revenue
– Growth in subscription sales and renewals
– Increase in group sales revenue
– Improvement in CRM engagement and segmentation
– Weekly revenue reporting accuracy
– Front-of-house performance and customer satisfaction

Qualifications
– Minimum 2–3 years experience in ticket sales, audience development, or arts marketing
– Experience using CRM/ticketing platforms (AudienceView preferred)
– Strong analytical skills and comfort interpreting sales data
– Proven track record of revenue growth or sales achievement
– Excellent communication and organizational skills
– Ability to work evenings and weekends during performance season

Preferred Experience
– Experience in performing arts or live event environments
– Knowledge of subscription-based sales models
– Familiarity with rural or regional market dynamics

Work Environment
This position requires regular on-site presence, particularly during performance season, with flexibility for limited remote administrative work in the off-season.

Benefits include:
– Up to two weeks of paid time off annually following the introductory period
– Paid holidays in accordance with the organizational holiday schedule
– Paid jury duty leave
– Professional development support, including pre-approved conference attendance and related travel reimbursement
– Flexible scheduling aligned with the production calendar and patron service needs
– Timber Lake Playhouse does not currently offer employer-sponsored health insurance; employees may obtain coverage through the Illinois Health Insurance Marketplace
All benefits are administered in accordance with Timber Lake Playhouse personnel policies and may be updated to meet organizational needs.

Additional Requirements
– Ability to travel locally for outreach and partnership development
– Authorized business travel reimbursed per company policy
– Employment is contingent upon verification of work authorization and successful completion of a background check

Equal Employment Opportunity
Timber Lake Playhouse is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law.