MARKETING ASSOCIATE

Marketing Associate

DEPARTMENT: Marketing & Communications

REPORTS TO: Director – Marketing

FLSA: Full-Time, Exempt

SALARY RANGE: $65,000

LOCATION: Palm Desert, CA (on-site)

Job Summary

The McCallum Theatre seeks a creative, strategic, and detail-oriented Marketing Associate to support the theatre’s Marketing & Communications department across digital content creation, social media engagement, and administrative functions. This role blends hands-on content development with departmental coordination and support, making it ideal for a highly organized multitasker who is passionate about the performing arts and eager to grow in arts marketing.

Essential Responsibilities

Social Media

• Create, curate, and schedule paid and unpaid media content across platforms including Instagram, Facebook, LinkedIn, and emerging channels such as TikTok and YouTube
• Draft and execute monthly content calendars in collaboration with the marketing team and other departments
• Coordinate creative multimedia assets (graphics, videos, short-form storytelling) that align with show campaigns, institutional messaging, and community programs
• Lead day-to-day social media management: respond to comments, DMs, and tags with professionalism and personality
• Stay current on digital trends, algorithms, and tools to keep the McCallum’s platforms dynamic and relevant
• Support influencer marketing initiatives and strategies
• Maintain content libraries, press archives, calendars, and production schedules

Digital Content

• Support seasonal show announcements, special events, and donor/education initiatives through strategic digital storytelling
• Work cross-functionally to capture behind-the-scenes moments, artist interviews, and audience engagement stories
• Assist in coordinating content capture with photographers, videographers, and guest artists
• Collaborate with external creatives on special content projects

Analytics & Reporting

• Track performance metrics and audience insights
• Produce monthly social media reports with recommendations
• Support campaign wrap-ups with documentation of outcomes and learnings

Marketing & Communications Support

• Provide general administrative and project support
• Assist with campaign coordination and interdepartmental communication
• Help draft and proofread copy
• Manage marketing materials inventory and assist with distribution
• Assist with media relations tasks
• Support onsite marketing needs during events

Minimum Requirements

• 1–3 years of experience managing social media and content in a nonprofit, arts, or entertainment environment
• Working knowledge of website content management platforms, specifically WordPress
• Interest in performing arts, digital culture, and community-based storytelling

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Theatre, or related field preferred
• Proven success growing and engaging social media audiences
• Experience with paid digital advertising (Meta and Google)
• Exceptional writing and editorial skills
• Proficiency in Canva, Adobe Creative Suite, or similar tools
• Experience with CRMs like Prospect2, Tessitura and tools like Smartsheet
• Strong visual storytelling instincts
• Highly organized with time management skills
• Photography or videography experience is a plus

Work Authorization/Security Clearance

• Proof of eligibility to work in the United States
• Criminal and civil background check required
• Equal opportunity employer / Drug Free Workplace

Physical Requirements

Work Environment

This job operates in a professional, non-profit performing arts theatre, both indoors and on exterior grounds.

Physical Demands

Requires mobility to perform light to medium physical work; vision and hearing to read and communicate; finger dexterity for computer use; ability to lift 10 pounds and operate tools/equipment with or without assistance.

EEO Statement

McCallum Theatre is an equal opportunity employer and prohibits discrimination of any kind. This policy applies to all terms and conditions of employment.

About the McCallum Theatre

McCallum Theatre is a renowned non-profit performing arts theater dedicated to enriching the cultural life of our community through a diverse program of world-class entertainment, education, and community engagement. Learn more at www.mccallumtheatre.org.

Palm Desert, California

Palm Desert, incorporated in 1973, is a cultural and retail hub with over 50,000 residents. Located in the heart of Coachella Valley, it offers a vibrant lifestyle and affordable housing, attracting full-time residents and seasonal visitors alike.

To Apply

Please submit a resume, a brief cover letter, and 2–3 samples of past social media or digital content work to marketing@mccallum-theatre.org with the subject line: Marketing Associate – [Your Name].