Provide overall leadership and management of Artis—Naples’ communication strategies, and its overall institutional identity and messaging.
Essential Duties & Responsibilities (other duties may be assigned)
• Responsible for internal and external communication initiatives, ensuring deadlines are met and proofing procedures are observed
• Oversee content, production and publication of monthly program books and the annual report. Write majority of content, delegating where appropriate.
• Develop and implement a vigorous content marketing strategy that supports and drives ticket sales and contributions through positive stories profiling upcoming Artis—Naples events and featured artists, exhibitions, community engagement activities, education programs, etc.
• Work with Multimedia Web Designer to ensure communications voice and content reflects overall strategy
• Provide direction and oversight to ensure Artis—Naples receives the best and broadest media exposure for the full range of its activities locally, nationally and internationally.
• Serve as primary day-to-day media contact on behalf of Artis—Naples, including on-site media relations during shows, events and performances and media ticketing efforts.
• Responsible for all organization press releases and press monitoring
• Maximize press relationships, managing internal and external communications, and generating a high volume of press for the organization in the local and regional media markets to support Artis—Naples’ ticket and contributed revenue objectives.
• Manage research and write press releases, calendars, fact sheets, institutional materials and other materials for both internal and external constituents.
• Coordinate and manage social media paid and organic presence for Artis—Naples, staying updated on current trends. Suggest e-communications strategies for content sharing and revenue generation. Analyze ROI of social media marketing and report regularly on results.
• Effectively communicate the Artis—Naples brand and all its constituent parts and institutional values
• Work closely with Artis—Naples’ education department to generate regional and national coverage for the center’s ever-broadening education and community engagement programs.
• Assist VP Marketing and Patron engagement with developing and implementing strategy that furthers Artis—Naples’ relations with a broad range of community and civic groups in SW Florida, with goals of improving brand awareness and increasing ticket sales and attendance.
• Observe safety requirements. Reports safety issues and items requiring work orders to Supervisor or Safety & Security.
• Work effectively with all Artis—Naples team members.
Competencies, Core Values, Education and Experience
To perform this job successfully, an individual should possess and demonstrate the following competencies:
Analytical – Collects and researches data; is able to analyze and interpret data.
Financial – Has knowledge of general accounting standards.
Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in-group problem solving situations.
Technical Skills – Knowledge of construction, engineering and all facets of property management operations.
Oral Communication – Speaks clearly, confidently in positive or negative situations; listens and gets clarification; responds well to questions in office and in public settings; demonstrates group presentation skills; participates constructively and thoughtfully in meetings.
Written Communication – Writes clearly and informatively; varies writing style to meet needs; presents numerical data effectively.
Teamwork – Contributes to building a positive team spirit; puts success of team above own interests; supports other’s efforts to succeed; fosters a cooperative work environment.
Leadership – Displays passion and optimism; inspires respect and trust; exhibits confidence in self and others.
Quality Management – Improves and promotes quality; demonstrates accuracy and thoroughness.
Business Acumen – Understands business implications of decisions; aligns work with strategic goals.
Cost Consciousness – Works within approved budgets; assist in developing and implementing cost saving measures; conserves organizational resources.
Diversity – Shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment-free environment; builds a diverse workforce.
Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values.
Strategic Thinking – Assist in developing strategies to achieve organizational goals; understands organization’s strengths and weaknesses.
Organizational Core Values
Collaborative – working internally and externally to accomplish something together that we may not be able to accomplish separately in order to realize shared goals.
Transparency – behaving and communicating in a manner that exudes openness and sheer honesty.
Excellence – a standard of performance that surpasses ordinary standards.
Accountability – the acceptance and assumption of responsibility for actions, decisions and results.
Patron-first – placing the patron at the center of our efforts.
Integrity – a commitment to the highest standards, values and principles through every action and decision.
• Bachelor’s degree in communications or public relations.
• Minimum six years’ senior-level experience in communications or public relations
• Experience working with major non-profit arts organization preferred
• Publications experience including determining editorial schedules, superior editing and writing skills
• Proven experience using self-generated content to drive conversation about concerts, performances, events or organization as an alternative to traditional media
• Microsoft Office products
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this position, the employee is regularly required to sit and use hands to finger, handle, or feel.
• The employee is frequently required to reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk.
• The employee must regularly lift and/or move up to 25 pounds, frequently lift and/or move up to 50 pounds, and occasionally employee may be required to move up to 100 pounds.
• The employee may be required to crawl in high and or tight spaces.
• Specific vision abilities required by this job include close vision and color vision.
The work environment is varied and may include working indoors (general office conditions, with moderate noise) or outdoors (exposure to weather conditions). Operating motor vehicles in various weather and lighting conditions. Also, may include exposure to stage lighting effects, and noise associated with those effects or a performance.
The above noted position description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the employee a general sense of the responsibilities and expectations of the position. As the nature of business demands change so, too, may the essential functions of this position.
Home of The Baker Museum and the Naples Philharmonic, Artis—Naples is unique among cultural institutions nationwide, equally dedicated to both the performing and visual arts featuring artists of global distinction.
KIMBERLY K. QUERREY and LOUIS A. SIMPSON CULTURAL CAMPUS
Led by CEO and President Kathleen van Bergen and Sharon and Timothy Ubben Music Director Andrey Boreyko, we offer audiences more than 800 paid and free events annually within a variety of venues and settings situated throughout the 8.5-acre Kimberly K. Querrey and Louis A. Simpson Cultural Campus. Artis—Naples welcomes more than 300,000 visitors each year for a broad array of artistic and educational opportunities perfect for audiences of all backgrounds and interests. The Kimberly K. Querrey and Louis A. Simpson Cultural Campus is home to five buildings, including two performance halls (Frances Pew Hayes Hall and Myra J. Daniels Pavilion), The Baker Museum, the Toni Stabile Education Building and the Kohan Administration Building.
In the 2014-15 season, Andrey Boreyko assumed the title of Music Director and serves in this capacity for Artis—Naples. Boreyko is internationally recognized as one of the most exciting and dynamic conductors working today. This appointment, extended into 2020, marks his first American post.
The Wall Street Journal says van Bergen and Boreyko have ushered in “an impressive new phase” for classical music in Southwest Florida.
THE NAPLES PHILHARMONIC
The Naples Philharmonic has long been recognized as one of the cornerstones of Southwest Florida’s arts community. As the resident orchestra of Artis—Naples, the Naples Philharmonic performs more than 140 orchestral and chamber music concerts, as well as opera and ballet, education, community and special event concerts annually between September and June in the 1,477-seat Hayes Hall, the 283-seat Daniels Pavilion and around the Southwest Florida region.
In 2009, Jack Everly was named Principal Pops Conductor and continues today in that role bringing pops performances that celebrate music in its many forms. In 2017, Romanian conductor Radu Paponiu was named Assistant Conductor of the Naples Philharmonic and director of the Naples Philharmonic Youth Orchestra.
THE BAKER MUSEUM
The Baker Museum is one of the foremost fine arts museums in Southwest Florida. The museum hosts several traveling exhibitions annually to complement installations of works from its permanent collections. Comprising more than 4,000 objects, the Museum’s broad holdings of 20th and 21st century art reflect the generosity and commitment of area collectors. Of particular strength are the Museum’s collections of American and Mexican modern art.
With more than 15 years of collecting and exhibiting, the Museum is dedicated to stewardship and scholarship from both its growing permanent collections and outside sources. At the same time, The Baker Museum seeks out the best traveling exhibitions from the leading arts institutions in the world—including recently the Smithsonian Institutions, Ecole des Beaux Arts, Paris and Museum of Fine Arts, Boston—to enrich the Southwest Florida community.
EDUCATION AND COMMUNITY
In addition to creating and presenting visual and performing arts, Artis—Naples provides robust education and community activities for students of all ages. More than 45,000 students from Collier County Public Schools interact with Artis—Naples education programming each year both on its cultural campus and in classrooms. The Lifelong Learning program provides engaging lectures and study opportunities for adults seeking to engage more deeply with the arts.
The Friends of Artis—Naples, with more than 2000 members, offers activities, travel experiences and events geared toward creating a deeper relationship between patrons and the arts.
In 2017, Artis—Naples acquired the Naples International Film Festival, expanding its film offerings and providing a platform for the festival’s continued excellence and growth.