Chief Marketing Officer

Are you looking to make a lasting impact on enriching and improving the lives of the Charlotte community with one of the nation’s largest not-for-profit organizations? At Blumenthal Arts, we believe arts unite and transform lives. By joining our team, you could help continue our mission, inspire the next generation, and be part of our evolution as a national leader with a growing international reputation in presenting and producing.

Blumenthal Arts seeks an innovative and data-savvy Chief Marketing Officer (CMO) to lead its marketing, sales, and audience engagement efforts. A key member of the senior leadership team, the CMO will drive strategy to grow revenue, expand audience reach, and strengthen the organization’s brand presence. With a focus on digital innovation, consumer research, and CRM analytics, the CMO will guide targeted campaigns that support ticket sales, subscriptions, and community engagement initiatives. This role oversees brand management, communications, and customer experience across diverse programming—from Broadway and concerts to immersive and educational events. Reporting to the President & CEO, the CMO will also collaborate across departments to align messaging with institutional priorities. The ideal candidate is a strategic thinker and creative leader with deep marketing experience and a passion for the performing arts.

Your impact:
• Develop integrated marketing strategies and processes to support the full range of Blumenthal’s programs and initiatives. This includes Broadway tours, concerts, speakers, immersive experiences, outdoor festivals, special events, education programs, and community events.
• Drive digital use and innovation in marketing across all digital channels.
• Guide the strategic use of data analytics, reporting, and AudienceView’s CRM capabilities to generate audience insights that drive enhanced segmentation and tailored communications, measure campaign effectiveness, and support long-term audience development and retention.
• Oversee Blumenthal staff who work with touring show press agents, producers, and national marketing teams to ensure an effective working relationship.
• Oversee departmental budgets and cost-effective allocation of resources aligned with performance and strategic priorities.
• Design and implement consumer research strategies including post-show surveys, audience feedback tools, and focus groups.
• Lead efforts to grow single ticket, subscription, and group sales through targeted campaigns, pricing strategies, and audience segmentation.
• Ensure brand consistency and storytelling across digital, print, broadcast, and experiential channels.
• Oversee the development, maintenance, and organization-wide implementation of brand standards and guidelines to ensure alignment across all external communications.
• Lead internal and external crisis communication in coordination with executive leadership and external partners.
• Collaborate cross-departmentally to align marketing efforts with institutional goals.
• Lead and contribute to creative development and positioning strategies for marketing new programs, productions, and initiatives.
• Collaborate closely with the Community Impact and Partnership Department and Education Department to align messaging, support engagement initiatives, and strengthen connections with community stakeholders.
• Present and interact with members of the Board of Trustees and provide staff support to assigned committees.
• Work cross-departmentally to ensure and enhance the overall venue guest experience, from purchase to attendance, so that it is memorable and builds loyalty.
• Manage, mentor, and develop a high-performing marketing and sales team to support professional growth and organizational success.
• Network widely with industry peers to stay current on best practices, share experiences with recent events, and explore emerging methods and innovations.

Who We Are:
For 31 years, Blumenthal Arts has been presenting the best of Broadway which has established us as a top-ten touring market. Along with hosting and investing in Tony Award-winning Broadway, we shape the future of arts through new and original works we help produce and by nurturing artists. We support local artists, like our award-winning Slam Charlotte poets, Blumenthal Fellows, and 16 resident companies that share our stages. We present the Charlotte International Arts Festival and innovate with cutting edge immersive projects. We infuse more than $80 million annually into our local economy and ensure access through our Arts For All Access Grants, which serve thousands of individuals each year with free and subsidized tickets and programs.

We are a diverse team of leaders, innovators, transformers, and collaborators who believe in the inspirational and uniting spirit of the arts. Our mission to use the arts as a catalyst for education, community connectedness, and economic growth drives our work. Our team infuses skills from various backgrounds and industries to continue to provide art excellence to the Charlotte community.

Why Join Us:
We prioritize our employees’ well-being by offering a comprehensive benefits package that not only includes competitive compensation but also emphasizes work-life balance. Our employee-forward approach fosters an environment where individuals can thrive both personally and professionally.
Our benefits package includes:
• Medical insurance with no-cost premium for employee only coverage, plus FSA and employer-funded HRA options
• Paid vacation, sick leave, and holiday time to recharge with your loved ones
• Life Balance Reimbursement up to $125 a month for qualifying expenses such as transportation, parking, and wellness-related memberships
• Flexible schedules
• Complimentary tickets
• Vision and dental insurance
• Retirement savings with a 3% employer match to help secure your future
• And more!

Skills You’ll Bring:
• Bachelor’s degree in marketing, advertising, communications, or related field
• At least 10 years of senior-level marketing experience preferably in the performing arts or live event sector
• Proficient in CRM platforms and analytics
• Skilled in pricing and segmentation strategy
• Familiar with Broadway touring practices
• Proven success in driving revenue
• Meets or exceeds budgetary goals
• Strong consumer research background
• Strong brand storytelling capabilities
• Excellent strategic thinking and planning
• Clear, effective communication skills
• Passionate about arts and education
• Manages shifting priorities and projects effectively