Digital Communications Specialist

Carolina Performing Arts at UNC Chapel Hill

Chapel Hill, NC

Work Location: Hybrid: remote & office

Performing Arts Center

  • Full Time
  • Chapel Hill, NC (Remote)
  • Work Location: Hybrid: remote & office
  • Performing Arts Center
  • $37,152
  • $45,450

Website Carolina Performing Arts at UNC Chapel Hill

Organizational Summary
The mission of Carolina Performing Arts (CPA) is to spark curiosity, inspiring all members of our community to discover and more fully engage with the world. We collaborate with dynamic and compelling artists from across the globe to create novel, mission-driven performing arts experiences in partnership with our community. We also open our venues to others to explore, create, and celebrate their own work. Through the Office of the Executive Director for the Arts, CPA oversees all artistic programming, campus and community engagement, marketing and fundraising for its presented, commissioned and produced work, and manages all operations of its venues including facility rentals, technical production, audience services and ticketing.

Carolina Performing Arts thrives because of our collaborations with a diverse cohort of partners that create deeper understanding for our audiences and enable us to be empathetic visionaries. As our campus, state, nation, and world continue to reckon with systemic injustices, we are committed to being an agent for change and making certain that our internal practices reflect the values that are made visible on the stage. We have identified a set of equity priorities and goals to guide us in evaluating and redesigning our own systems, operations, and culture. In September 2021, CPA launched a permanent Equity Council made up of eight staff members, including a leadership representative, who serve as an advisory body supporting the development and execution of those priorities. Our work is made possible – and made better – through the contributions of team members from a wide array of backgrounds, experiences, and identities. We seek to recruit and develop staff to create a welcoming, inclusive, and equitable organization.

Position Summary
As a member of the Marketing and Communications team, the Digital Communications Specialist is a compelling storyteller and a highly flexible and engaged content creator across mediums, with an ability to adapt content for different audiences and outcomes. This individual will implement CPA’s communications and public relations strategy by researching, planning, creating, editing, organizing, and distributing digital content that effectively tells the organization’s story, ensures stories reach key constituencies, and positions CPA as an arts leader. Their efforts will directly impact the activation and efficacy of CPA’s digital channels to increase brand awareness, drive engagement, and generate revenue.

The Digital Communications Specialist reports to the Associate Director of Marketing and Communications. They work in close collaboration with the Digital Media Design Specialist to create, repurpose, maintain, and optimize content targeted to current and prospective audiences; current students, faculty, and staff; artistic, campus and community partners; news media. Routine deliverables include information about Carolina Performing Arts events and initiatives, features on artistic partners, permanent and student staff profiles, newsletter content, blog articles, ad copy, social media content and website content.

This position will manage projects from start to finish, sometimes working independently and other times as a member of a team. The Digital Communications Specialist serves as a key resource and subject matter expert for their colleagues regarding both digital and non-digital communications. They work collaboratively to ensure that content is professional, compelling, accurate, audience appropriate and conforms to best practices of writing and design as well as to University and CPA style, standards, and policies.

Minimum Education and Experience – Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications
–Editorial mindset that seeks to understand what audiences consume and why, and how best to reach them
–Knowledge and experience with social media and content marketing, and a willingness to stay up to date on the latest trends in these areas.
–Ability to analyze digital content needs, identify opportunities, and craft content and messages to achieve established goals.
–Excellent oral and written communication skills with the ability to convey complex concepts and information clearly and effectively with an awareness of the target audience.
–Ability to organize, manage, and deliver on multiple, deadline-driven projects simultaneously.
–Strong interpersonal skills including a high level of empathy, creativity, and flexibility and the ability to apply those skills when interfacing with a broad range of colleagues, partners, and vendors.
–A growth mindset, and a desire to learn and adapt based on results.
–Strong attention to detail as evidenced by minimal errors.
–Proven ability to connect one’s own work and goals to the broader mission and values of an organization
–Demonstrated enthusiasm for and alignment with Carolina Performing Arts’ mission and institutional values of curiosity, humility, and ambition.
–Ability to build internal stakeholder relationships across the organization with staff, senior leaders, and team members in a manner that contributes to a values-driven culture.

Preferred Qualifications
–Experience with WordPress, Google Analytics, Google Search Console, WordFly and/or other email marketing software
–Experience with Asana or other project management software
–Familiarity with Microsoft Office 365 suite
–Experience with/general knowledge of HTML, SEO
–Experience with editorial calendars and AP Style
–Experience analyzing audience data, identifying opportunities, and building audiences


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