The Manager, Email Marketing reports to the Director, Operations and Strategy and is responsible for the strategy and execution of e-mail marketing for Jazz at Lincoln Center (JALC) including all campaign management and execution, calendar and asset planning, list integrity, growth, and segmentation, deliverability health, A/B and multivariate testing and content personalization.
He/she is a central component to the Brand, Sales and Marketing Team (BSM) and charged with supporting the production and distribution of global communications ensuring JALC reaches and engages target audiences, keeps our list of current subscribers happy, informed, and primed to engage in ticket buying, digital advocacy, and fundraising.
The ideal candidate will be a creative and dynamic writer who will bring an analytical approach to content creation and have experience building and deploying emails within an CRM. He/she will be responsible for supporting JALC’s engagement email and messaging programs as measured by engaging target audience and steadily increasing active email subscribers.
The Manager, Email Marketing will analyze the effectiveness of electronic mail campaign efforts and present updates and recommendations to senior BSM leadership on a regular basis.
Conceptualize email themes, write email copy, edit copy, and design email layout.
Support the production and distribution of engagement-focused email communications, including content creation, analysis, and reporting.
Develop data-driven, audience-specific content, recommendations, and delivery tactics by regularly reviewing analytics.
Lead the creation and implementation of new campaign/project e-mail marketing initiatives including highly personalized scalable and dynamic triggered programs.
Stay current with email delivery best practices to maximize inbox placement, responsiveness, and accurate rendering across all major email clients and devices
Develop dashboards to measure Audubon’s email effectiveness across multiple audiences
Support digital lead generation efforts.
Develop and contribute to marketing plans that improve digital engagement and ultimately increase donors and advocates.
Maintain and strengthen Jazz at Lincoln Center’s brand and voice.
Support Public Relations and External Communications department by reviewing and occasionally drafting press releases and social media content.
Other tasks and projects as assigned.
Five (5) year of email marketing or related conversion marketing experience
Well versed in e-mail marketing and push notification metrics such as deliverability, open rate, revenue per email, notification etc.
Experience creating responsive, adaptive, and fluid/hybrid emails
Knowledgeable on all channel (email, push, in-app) best practices, technologies, and industry trends
Expert knowledge of email HTML and CSS
Strong written and verbal skills.
Excellent time management and organizational skills.
Ability to take initiative, be proactive, and develop innovative ideas.
Superior analytical skills and excellent attention to detail.
Ability to function as a team player, work in a deadline-oriented and fast-paced environment.
Knowledge and appreciation of the arts and jazz is preferred.
We offer a comprehensive benefits package, including generous PTO, medical, dental, and a 403(b) plan. This position will work a Hybrid Schedule 3 days in office and 2 days at home.
To apply for this job email your details to firstname.lastname@example.org