Web, Digital Content, & Analytics Manager

MCC Theater seeks a creative, data-driven, and collaborative Web, Digital Content, & Analytics Manager to shape the next generation of MCC’s digital presence. Reporting to the Director of Marketing & Communications, with an indirect line to the Director of Advancement & Audience Strategy, this role will lead a website refresh and help reimagine and improve how MCC connects with its community online and beyond.

This is not just a web manager role — it’s an opportunity to join MCC at a pivotal moment of innovation and growth. MCC’s Marketing team is evolving into a more modern, forward-thinking unit, and this position will be central to innovating our digital platforms, building a culture of analytics, and leading the field in how theaters use technology and data to deepen engagement.

The ideal candidate combines technical expertise, a creative eye for content, and a strategic mindset. They are passionate about using data to drive decisions and energized by creating seamless, impactful, and friction-free experiences that welcome our current and future community.

MCC is embarking on a journey to modernize how theaters engage digitally — blending creativity with data to create a best-in-class user experience. Be part of a forward-thinking team setting new standards in the field.

About MCC Theater
MCC Theater is one of New York’s leading non-profit Off-Broadway theater companies, driven by a mission to provoke conversations that have never happened and otherwise never would. Founded in 1986, by Bob LuPone (1946-2022) and Bernie Telsey, and later joined by co-Artistic Director Will Cantler, MCC fulfills its mission through the production of world, American, and New York premiere plays and musicals that challenge audiences, artists, and students alike to confront contemporary personal and social issues. This is done through four programmatic areas: annual productions of new plays and musicals; programming to support the development of new work by artists with bold voices; deep and enriching public engagement programs; and in-school and onsite educational programs that foster in high school students the desire to be heard and the courage to speak out.

In January 2019, MCC Theater opened and took residence in the Robert W. Wilson MCC Theater Space in Hell’s Kitchen. The venue features two state-of-the-art theaters, two studios, and additional program and office space. This transition brought all artistic and educational programming as well as administrative operations under one roof for the first time in MCC’s history.

Recent and celebrated productions include Trophy Boys, Shit. Meet. Fan., Table 17, The Connector, Walk on Through: Confessions of a Museum Novice, Soho Rep’s Wolf Play, School Girls; or The African Mean Girls Play, All The Natalie Portmans, The Wrong Man, Alice by Heart, Hand to God, among many others.

Our Values
From MCC’s early days on 42nd St, through a long residency at the Lucille Lortel Theater in Greenwich Village, to the recent move into our current multi-stage facility in Hell’s Kitchen, MCC’s mission has been to provoke conversations that have never happened and otherwise never would.  To us, this mission has always meant building space for discussions about new, transformative ideas with a community that is engaged, vibrant and expansive.  Along the way we’ve learned about new and better ways to serve the mission both in our productions and in our internal operations.

Fulfilling our mission relies upon a deep understanding of and serious commitment to diversity.  Our experiences have taught us that a fundamental part of our progress is being a company with a workspace where a diverse staff can have productive, honest exchanges. We also have to be a company that promotes talent and topics on stage that invite the entire community into the conversation.  In different ways, we have applied this thinking over the years to improve both our internal operations and our productions. But we also know there is more important work to do.

As part of this work and our journey, MCC has articulated a set of values that are a central underpinning of how the organization operates and exists on a daily basis. These values – Artistry, Collaboration, Inclusion, Empathy, and Accountability – are key to modeling and catalyzing positive change within the theater industry.

Compensation
This is a full time, overtime exempt position.

Salary range is $65,000-$70,000, plus health, dental and vision benefits, opt-in 403(b), generous paid time off, and other benefits.

Within an industry that centers the live, in-person experience, our core mission to provoke conversation is often most effectively achieved through spontaneous collaboration and personal interaction. To that end, all positions in our organization are primarily in-person positions with potential flexibility for remote work 1-2 days per week. 

Primary Responsibilities
Website & UX Leadership

Lead MCC through a website refresh, ensuring design, flow, and functionality meet both immediate and long-term goals.

Manage and update website content, ensuring clarity, accuracy, and brand alignment.

Collaborate across departments to make MCC’s website organized, intuitive, and audience-friendly.

Partner with external consultants to ensure best-in-class performance and ROI.

Digital Engagement & Content

Oversee MCC’s digital content calendar, working with an Associate to draft, edit, and deploy content across digital platforms.

Collaborate with MCC Departments, including: Marketing, Development, and Learning & Culture to ensure digital campaigns amplify productions, fundraising, education, and community initiatives.

Create digital storytelling that reflects MCC’s creative identity and community-building mission.

Analytics & Insights

Implement tagging and tracking (in GA4, across social platforms, and in MCC’s CRM Spektrix) to monitor engagement, traffic, and conversions.

Build reports and dynamic dashboards that share moment-in-time stats on digital performance, sales, donations, sign-ups, and overall engagement at MCC.

Partner with leadership to discuss how trends and insights in ticket sales, donations, sign-ups, and engagement can be translated into action and growth.

Provide strategic recommendations for improving UX and maximizing engagement.

Desired Skills & Qualifications

3–5 years of experience in web content management, digital engagement, and analytics.

Proven ability to manage CMS platforms, optimize SEO, and drive conversion rates.

Experience in UX testing, site enhancements, and data-driven optimization.

Strong analytical skills with the ability to translate data into clear insights and strategy.

Excellent communication and collaboration skills; able to synthesize stakeholder input.

Creative problem solver with an eye for design and digital storytelling.

Eagerness to be an active participant in and meaningful contributor to our ongoing work on creating and upholding a culture of belonging rooted in our values and apply EDI principles to their scope of work.

Collegiality and team orientation are a must with opportunities to contribute beyond job parameters.

Knowledge of and enthusiasm for theater, performing arts and arts education.

Equal Opportunity Employer

In accordance with our values, we seek to have the best available person in every job. To that end, MCC is an equal opportunity employer and makes employment decisions based on qualifications. We do not allow employment decisions to be made on the basis of actual or perceived race, color, religion, creed, sex, gender, gender identity, transgender status, national origin, ancestry, age, disability, predisposing genetic characteristics, genetic information, sexual orientation, marital status, citizenship status, pregnancy, childbirth or related medical condition, partnership status, unemployment status, domestic victim status, veteran status, uniformed service, protected activity (i.e., opposition to prohibited discrimination or participation in proceedings covered by the anti-discrimination statuses) or any other characteristic protected by applicable federal, state, and local law. All employment-related activities are conducted on a non-discriminatory basis and in full compliance with any federal, state, and local laws prohibiting discrimination in employment. Violations of this policy are strictly prohibited. Every employee undertakes, through such an employee’s employment, to comply with this policy.

The facilities at MCC Theater are fully accessible and ADA compliant with self-opening entrance doors, elevators, ramps, and ADA-compliant restrooms on both floors.

Application Process

Submission deadline: September 26, 2025

Approximate number of interviews: 4-5

Approximate start date: November 2025

Please email your Cover Letter and Resume to: jobs@mcctheater.org

Please use this specific subject line when sending in your submission: Web, Digital, Analytics Manager MCC Theater