Senior Marketing and Communications Manager

NC State University

Raleigh, NC

Work Location: Hybrid: remote & office


  • Full Time
  • Raleigh, NC (Remote)
  • Work Location: Hybrid: remote & office
  • Academic
  • $75,000.00
  • $80,000.00

Website NC State University

This position serves as the Senior Manager of Marketing and Communications for the Arts at NC State and is a member of the DASAMarketing and Communications department. As a DASA Marketing and Communications member, the Marketing and Communications manager will have support through a creative services team, web support, and dedicated marketing colleagues across the division.

The Senior Marketing and Communications Manager will work closely and provide guidance, strategy, and support to communications personnel across the arts to develop and execute comprehensive marketing and communication strategies to promote the various arts areas within the university. This includes the Crafts Center, Gregg Museum of Art & Design, NC State LIVE, University Theatre, Department of Performing Arts and Technology, and other related initiatives.

In addition, this role will:
Develop and implement strategic marketing and communication plans aligned with the university and division strategic priorities and the unique objectives of the arts areas.

Understand the needs and preferences of different constituencies, including students, patrons, faculty, and staff, and tailor marketing initiatives to effectively engage each group.

Review current branding and develop a new, consistent and compelling brand image for the arts, maintaining brand integrity across all communication channels.

Oversee the creation of high-quality, engaging content for various platforms, including social media, websites, email marketing, and print materials.

Work closely with NC State University Communications and Marketing to generate coverage of arts events, programming and initiatives in local and national media outlets.

Work closely with internal stakeholders to ensure seamless coordination of marketing efforts.

Use data analytics for web, social media, email marketing, and ticketing tools to assess the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement.

Develop and manage budgets for marketing and communication initiatives, ensuring cost-effectiveness and optimal resource allocation.
Develop and implement promotional strategies for specific events, including performances, exhibitions, and workshops.

Establish and nurture partnerships with local communities, businesses, and organizations to enhance the university’s presence in the arts scene.

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