Marketing and Communications Director

Omaha Theater Company d/b/a The Rose Theater

Omaha, NE

Work Location: In-office

Theater

  • Full Time
  • Omaha, NE (Remote)
  • Work Location: In-office
  • Theater
  • $55,000.00
  • $70,000.00

Website Omaha Theater Company d/b/a The Rose Theater

Omaha Theater Company d/b/a The Rose Theater
Job Description

Job Title: Marketing and Communications Director
Supervisor: Managing Director
Classification: ____X__ Exempt ___X___ Full-time
_______ Non-Exempt _______ Part-time
____X__ Department Head

What We Believe:
It is our goal to ensure all children have access to the arts regardless of race, ethnicity, religion, abilities, gender, or accessibility needs. We believe children are the key to the future and deserve to see themselves represented in all areas of the theater. This work is accomplished by an inclusive and diverse, professional staff of artists, educators, technicians, and administrators, devoted to live theater and arts education for young people. These are equal parts of the whole that make us The Rose Theater.

Company Description: Operating out of a beautiful historic theater, The Rose is one of America’s largest theaters for multigenerational audiences. Utilizing a company of full-time teacher artists, The Rose creates professional productions and world-class theater instruction in creative dramatics, acting, dance, and voice. Our 900-seat house is home to eight professional mainstage productions each season. The Rose opened a 27,000 square foot education studio in 2020. We are radically dedicated to financial accessibility, embodied in our Membership Program which effectively reduces cost as a barrier to attendance, as well as our Every Single Child Program which reaches more than 60,000 young people each season at no cost to most schools. Omaha is ranked by Forbes as the overall best city in America (#1) to move to in 2024 and by Wallet Hub as one of the 20 best cities based on affordability, education and health, quality of life, and safety.

Job Summary:
The Rose Theater seeks a strategic thinker, leader, and marketing professional to serve as Marketing & Communications Director and oversee all aspects of the marketing and promotion of The Rose Theater and The Rose Studios for Youth Artists.

The position creates, develops and executes day-to-day and long-term strategic marketing plans. Responsible for marketing, branding and public relations, including Rose mainstage productions, Rose Studios for Youth Artists programs, and more. The position supports fund development, event planning, advertising sales, signage, social media and other theater activities.

Supervisory duties include a full-time marketing assistant and leading the theater’s marketing team. The position serves as a key member of The Rose’s senior management team.

Essential Job Duties
– Collaborative thought partner for The Rose Managing Director and Artistic Director, conducting oneself as an organizational leader among the staff, board and community.
– Awareness of the importance of inclusion and equity in all aspects of marketing campaigns, promotions and communications.
– Conceive and execute robust membership and single ticket campaigns to meet or exceed budgeted goals.
– Develop show graphics, write copy and design the brochure and web pages for main stage season.
– Design and distribute member recruitment materials, including corporate campaigns, direct mail, and corporate/community partnerships.
– Identify opportunities for special promotions to promote memberships and shows.
– Work closely with the Education department to maximize revenue by creating and coordinating marketing strategies for educational programs.
– Develop season-long advertising schedule, to include print, television, radio, outdoor and digital advertising.
– Work with area media to promote shows and programs.
– Write and distribute news releases, calendar announcements, public service announcements, media kits and news advisories as per media calendar.
– Develop and execute crisis communication plans and handle emergency communications in the event of a crisis.
– Serve as the theater spokesperson and media liaison, in addition to the Managing Director and Artistic Director.
– Maintain databases on all media contacts and area media outlets
– Arrange photo shoots and media interviews.
– Plan, monitor and analyze annual marketing budget.
– Write and design the year-end sustaining campaign letter for members and donors.
– Develop additional ideas for fundraising activities, including text-to-give opportunities, website campaigns, and social media asks.
– Oversee sales of show program advertising.
– Develop social media and digital marketing strategy for all aspects of the theater’s activities.
– Plan, organize, and design e-mail marketing campaigns.
– Serve as the webmaster of The Rose website, maintaining all site content and updates, suggesting improvements, and working with outside web developers.
– Oversee the production of digital promotions, videos.
– Plan and coordinate events for audiences, students and members.
– Collaborate with education and outreach staff to ensure students and audiences of all abilities engage with Rose classes and productions.
– Develop visuals for building signage, including digital marquees, lobby concierges, and exterior banners.

Preferred candidate will demonstrate:
– Record of achievement and growth in arts marketing.
– Demonstrated management and leadership skills.
– Evidence of maturity, drive and enthusiasm.
– Capacity for strategic thinking in a deadline-driven, multi-task environment.
– Superlative communication skills, especially in writing.
– Strong analytical abilities, intellectual curiosity and attention to detail.
– Proficiency in digital media best practices.
– Experience with Adobe products (InDesign, Photoshop, Illustrator).
– Experience with Microsoft products (Word, Excel), Canva and Asana.
– Experience with photography and videography.
– Love of theater for young audiences.

Education, Training & Experience
– Bachelor’s degree in marketing or related field, or equivalent experience.
– Strong computer skills and proficiency in Microsoft Office and Adobe Creative Cloud.
– Experience with public relations and graphic design.

Skills and Abilities
– An understanding and commitment to Anti-Racism and Anti-Oppression principles and practices.
– Ability to develop positive relationships with staff and vendors.
– Strong attention to detail and organizational skills.
– Ability to meet deadlines and juggle multiple priorities.
– Ability to interact and communicate effectively with employees at all levels within the organization.
– Excellent time management skills.
– Serve as a representative of the Theater, providing excellent customer service to members, patrons, vendors and staff.

Other Job Duties
– Attend all necessary meetings, including department heads, and all-staff meetings.
– Work flexible schedule depending on responsibilities.
– Participate in company events/activities as required.
– Perform other duties as assigned by the Managing Director.

Physical Demands and Working Conditions
– Ability to stand or kneel for extended periods of time.
– Must be able to lift at least 10lbs.
– On-site attendance is required.

Salary & Application Instructions
This is a full time, exempt position. Relocation support will be provided. Benefits include Life, Health, Dental, and Vision Insurance as well as 401K plan and paid time off. Children of employees may enroll in education programs free. The salary range is $55,000-$70,000.
The Rose Theater is committed to diversity across our artistic and educational programs as well as within our staff and leadership. BIPOC candidates are strongly encouraged to apply.
We ask for a resume, cover letter or video introduction. Applicants may also submit any material that represents their work and passion for this job. This material can include a video, a letter of interest, a video letter, resume and/or portfolio. The Rose is committed to reflecting the diversity of our community and enriching our insights into how to best serve our city’s young people, so we ask you to also share ways you imagine bringing a commitment to equity, diversity & inclusion to your work.
Please submit your materials thru this form: https://forms.gle/7hJhN2viJmxPAGjZ9
If you have questions, please reach out to janellek@rosetheater.org and include Marketing and Communications Director Application in the subject line.
Applications being accepted on a rolling basis with negotiable start date.

To apply for this job email your details to janellek@rosetheater.org