Marketing and Communications Manager
Palm Beach Symphony
Summary: Palm Beach Symphony is hiring a Marketing and Communications Manager (MCM) that is highly motivated, enthusiastic, flexible and adaptable. Must be a strategic leader, brand advocate, storyteller and integrated marketer with the ability to unify key constituencies at the highest level with powerful communication strategies that consistently promote our mission, vision, image, messaging, development and fundraising with creative, innovative and strategic thinking.
Position: A key team member, reporting to the CEO and working closely with the Patron Advancement Coordinator, the MCM is responsible for internal and external communications, implementing and overseeing all initiatives including marketing, communications, advertising, social media, PR, ticket sales, box office and community outreach.
Specific Duties and Responsibilities:
· Develop a marketing budget and ad spend strategy.
· Develop and execute marketing campaigns through both traditional and digital media for all initiatives including attracting new audiences.
· Develop and oversee implementation of the communications plan for all marketing and development materials including board and CEO talking points, program, donor and VIP correspondence, season and additional brochures, advertising, email, direct mail, concert program books, website, newsletters, social media, e-news content, company reports, blogs, articles, impact reports, event signage and fliers, sponsorship decks, musician bios, non-concert programs, post-event surveys.
Maintain a performance dashboard of marketing tactics and implement continual optimization of tactics based on performance.
· Develop and execute follow-up surveys to collect post-event feedback from patrons.
· Develop the strategy for and create, manage and post to all social media properties.
· Develop and create video documentaries and promotional videos.
· Manage concert photography & society photography
· Manage photo and video usage (live events, social media, YouTube Channel, marketing table, print collateral, etc.)
· Assist in creating effective member and subscriber communications
· Ensure adherence to company style guidelines through all communication materials across all departments.
· Update company systems with audience information collected at events and elsewhere.
Maintain and further develop the website and the email list.
Oversee the PR firm which is responsible for developing support strategies; messaging; writing and distributing press materials; and media relations.
· Manage and maintain relationships with printers and coordinate quotes for printing jobs.
· Attend conferences and events as needed.
· Cultivate relationships with community partners, media and ad reps.
Monitor and report on marketing and social media analytics.
· Assist with inventory and organization of digital assets, including organization of folders on Facebook, Instagram, DropBox, Press Corner.
Maintain marketing materials and press coverage archives.
Create, manage and implement a comprehensive advertising campaign across multiple channels.
Solicit program book advertising.
Implement all aspects of season ticket sales and renewal campaigns (email, direct mail, social media, telemarketing, acquisition of prospect lists, advertising placements and production of all materials).
Develop and launch group sales and corporate ticket sales programs.
Implement a single ticket sales campaign including design and placement of advertising across media and special promotions.
Grow the community partnership program through the promotion of group sales, ticket offers and partnerships.
· Manage the box office at all concerts and front of house and box office coordination and managing the ticketing system at all concerts including overseeing all ticket inquiries, subscriptions, and exchanges, processing phone, mail, web and walk-up ticket orders, coordinating ticket mailings and will-call distributions; managing seating; creating new seating manifest for each new ticketing partner; managing patron inquiries; preparing, maintaining and closing out all ticket sales reporting activities
· Work with Kravis Center for the Performing Arts and all box offices to ensure friendly, courteous service and customer satisfaction in ticket transactions, ensure the accuracy of all ticket revenue reports, and maintain a system of timely deposits, sales reports, ticket audits and concert settlements.
· Attend all concerts and special events as a liaison to media and the public. Oversee the distribution of tickets to press and VIPs. Participate in artist and patron hospitality as requested.
Develop and maintain relationships with business and arts leaders to enhance the Symphony’s image and enhance public understanding of and support for the Symphony’s unique role in the community.
Attend civic and cultural events and represent PBS through speaking engagements.
Enlist and coordinate volunteers to participate in marketing and public relations events and campaigns.
Work with Ladies Guild volunteers to provide all marketing and promotional materials for all fundraising events including direct mail, print and electronic media.
Budget & Reporting
Monitor marketing budget to meet all revenue goals.
Report on progress of all ticket sales campaigns and provide other reports as requested.
· Assist in preparing presentations and reports, including sales data, social media analytics, etc.
Work with Development Committee to create and execute audience development initiatives.
· Work with Development Team to:
o maintain patron database
o coordinate the purchase of mailing lists as needed
o develop and execute cultivation plans and solicitation and fundraising strategies including materials
· Bachelor’s degree or equivalent experience in marketing, communications, fundraising/development, public relations, business and/or music preferably with five years of marketing, development, sales or related experience and a strong customer service background. Experience working in a preforming arts organization is a plus.
· A strong interest in and willingness to learn about classical music.
· Excellent communication and interpersonal skills to write and speak persuasively about the mission and vision of the Palm Beach Symphony.
· The ability to work effectively with board members, staff, musicians, community leaders and volunteers.
· Experience using a CRM to segment and understand audiences.
· Commitment to attend many evening and weekend activities and travel occasionally.
· Comfortable utilizing research and analytics tools on the internet.
· Proficiency in Microsoft Windows; Microsoft Word, Excel and Access; Adobe Suite; and website development. A knowledge of Patron Manager donor management software and ticketing software is a plus.
· Skilled in using Canva, InDesign, PhotoShop, etc.
Compensation: Salary commensurate with experience and status.
Benefits Offered: Health insurance, paid vacation, and holidays.
Application Deadline: Monday, February 1, 2021
Contact name: David McClymont – CEO
Contact email: firstname.lastname@example.org
Orchestra website: www.palmbeachsymphony.org
Application Procedure: E-mail cover letter with salary requirements, resume and writing sample to David McClymont, Palm Beach Symphony, email@example.com No telephone calls.
To apply for this job email your details to firstname.lastname@example.org
About Palm Beach Symphony
Who we are
Palm Beach Symphony is South Florida’s premier orchestra known for its diverse repertoire and commitment to community. Founded in 1974, this 501(c)(3) nonprofit arts organization adheres to a mission of engaging, educating, and entertaining the greater community of the Palm Beaches through live performances of inspiring orchestral music. The orchestra is celebrated for delivering spirited performances by first-rate musicians and distinguished guest artists. Recognized by The Cultural Council for Palm Beach County with a 2020 Muse Award for Outstanding Community Engagement, Palm Beach Symphony continues to expand its education and community outreach programs with children’s concerts, student coaching sessions and master classes, instrument donations and free public concerts that reached more than 10,000 students 2019-2020 Season.
In our earliest days, the orchestra performed only a few concerts a year with a part-time conductor and a volunteer staff. It was not until Mrs. Ethel S. Stone became the Symphony’s board chair, a position she held for 23 years, that the Palm Beach Symphony orchestra began establishing itself as a cultural force in the community
A visionary leader, Mrs. Stone inherited her love of music from her family and generously shared it with the community she loved. During her tenure, a number of well-known musicians served in leadership roles, including Karl Karapetian, John Iuele, Kenneth Schermerhorn, Stewart Kershaw, David Gray, Ulf Bjorlin, and John Covelli.
Upon Mrs. Stone’s death on August 6, 1996, John and Joan Tighe stepped in to continue her legacy. They established a stable board of directors, a dedicated administrative staff, and a small endowment fund to ensure the symphony’s continued growth. Musicians who led the orchestra during the Tighes’ tenure were Alan Kogosowski, Vladimir Ponkin, Sergiu Schwartz, Ray Robinson and Donald Oglesby.
From our humble beginnings, Palm Beach Symphony has grown to become a cultural pillar in the Palm Beach community. Now a key cultural force in the area, we attract members who enjoy pairing quality concerts with fine dining experiences and social events, and who value and support the symphony’s music education and community outreach programs.
In 2019, as the symphony entered its 45th season, we moved our operations across the bridge from Palm Beach (where we’d operated since 1974) to West Palm Beach, allowing us space to realize our full potential by expanding our mission and reaching even more corners of the community with orchestral music. By integrating with the rich fabric of the Downtown West Palm Beach business district, we’re able to align with countless economic development and tourism assets to enrich the lives of families, businesses, residents, students, and tourists.
Through important collaborations with our valued community partners – the Palm Beach School District, the Related Group, the Cultural Council, the Downtown Development Authority, and the West Palm Beach Arts and Entertainment District, to name just a few – we’re continuing to grow our mission and expand our reach in Palm Beach County, bringing classical music to people of all ages, backgrounds, and life experiences.
Mission & Vision
The mission of Palm Beach Symphony is to engage, educate, and entertain the greater community of the Palm Beaches through live performances of inspiring orchestral music. As a cultural arts organization committed to enhancing the communities in which we perform, we hold all members of our organization – board, staff, and volunteers – to the highest, ethical, and corporate governance standards by consistently living up to our core values.
We commit to the highest level of artistic, administrative, board, and volunteer quality and performance.
We foster meaningful, respectful, and collaborative relationships with patrons and all members of our large, diverse community by offering a variety of enriching programs.
Education and Outreach
We provide learning opportunities for students and audiences of all ages throughout our community.
Partnership and Collaboration
We approach internal and external relationships with a spirit of respect and interconnectedness.
Inclusivity and Diversity
We intentionally embrace and promote diversity across all levels of our organization, including its people, its programs, and its audiences to reflect our community's diverse population.
We remain relevant by evolving our offerings with our sights set on the future while remaining true to our mission, vision, and core values.
Development and Sustainability
We invest responsibly in new opportunities for sustainability and growth by striving to meet stakeholder needs and by advancing our orchestra’s artistic abilities.
Stewardship and Impact
We provide compelling stewardship that ensures adherence to our mission, vision,and core values; and we document our impact in reports to stakeholders and supporters.
We are committed to fiscal responsibility achieved by practicing long-term planning, careful oversight, and prudent use of debt.
Accountability and Transparency
We hold ourselves to a high standard of transparency and accountability to our donors.
Work with accountability and responsibility.
Treat everyone with dignity and respect.
Demonstrate loyalty, dependability, and commitment to the organization’s goals.
Communicate with transparency and honesty.
Develop honest and trustworthy relationships with community, donors, and team.
Foster community, teamwork, and professionalism.
Empower team members with information, tools, and support needed to be effective.