Media Director

The Media Director will spearhead the development and execution of comprehensive media strategies for SINE Digital’s US clients, encompassing venues, theatrical productions and attractions. This role combines strategic leadership with hands-on campaign activation, ensuring optimal media performance across all channels.

The Media Director will collaborate closely with Account Directors to align media strategies with client objectives and oversee the performance of the media team and external vendors.

RESPONSIBILITIES

Strategic Leadership & Client Engagement
Develop and present integrated media strategies to clients, aligning with their goals and objectives
Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations
Serve as the primary point of contact for clients regarding media strategy and performance.

Campaign Planning & Execution
Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM
Manage media budgets, ensuring efficient allocation and pacing to meet client goals
Lead media buying negotiations and maintain relationships with key media partners.

Team Leadership & Collaboration
Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture
Provide guidance and support to team members, ensuring continuous professional development
Coordinate with cross-functional teams to ensure seamless campaign execution.

Performance Analysis & Reporting
Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
Prepare and present regular performance reports to clients, highlighting key metrics and outcomes
Implement best practices and innovative strategies to enhance campaign effectiveness.

Vendor Management & P&L Oversight
Manage relationships with external vendors, ensuring service quality and adherence to contractual terms
Oversee the P&L for media services, ensuring profitability and cost efficiency.

ABOUT YOU
7–10+ years of experience in digital media planning and buying, with a proven track record in the live entertainment or performing arts sector
Expertise in multi-channel digital strategy and campaign optimization across Paid Social, Search, Programmatic, CRM, and Out of Home (OOH) media
Strong leadership skills with experience in managing and developing media teams
Excellent client-facing communication and presentation skills
Proficiency in media planning and analytics tools (e.g., Google Analytics, Meta Business Manager, Google Ads, DV360, Salesforce)
Experience with ticketing platforms such as TicketMaster, Telecharge, AudienceView and Nliven is a plus
Ability to thrive in a fast-paced, dynamic environment.

WHAT WE’RE LOOKING FOR
A strategic thinker who can translate client goals into measurable, high-performing media campaigns
Proven leadership experience managing multi-channel media teams in a fast-paced agency environment
Strong client-facing skills, with the ability to clearly communicate strategy, performance, and recommendations
Deep knowledge of digital media platforms (Meta, TikTok, Google Ads, DV360, programmatic, CTV) and analytics tools
Experience with out-of-home and linear broadcast media is a plus
Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends
Highly organized, detail-oriented, and able to manage multiple campaigns and stakeholders simultaneously
Strong vendor management and P&L oversight capabilities.