Digital Marketing Coordinator

Responsible for creating and executing creative branding, digital, and social media strategy for Spivey Hall. Produces creative content to drive and enhance revenue through patron and community engagement, brand awareness, and advertising strategy. Responsible for managing a shared promotional content calendar, updating community event calendars, and local paid web advertising. Oversees Google Analytics and Google Ads Grant and collaborates with website manager to adjust content based on data results. Leads and develops an email marketing strategy, including tracking the patron journey for automated retargeting. Assist with creating graphic and video content to build brand awareness and positive messaging for prospective patrons and donors. Collaborates with Marketing Manager, Ticket Office, Development, and other constituents.