Sr Director of E-commerce

Straz Center for the Performing Arts

One of the largest performing arts complexes in the country!

Tampa, FL

Work Location: In-office

Performing Arts Center

  • Full Time
  • Tampa, FL (Remote)
  • Sat, Jun 1, 2024
  • Work Location: In-office
  • Performing Arts Center

Website Straz Center for the Performing Arts

One of the largest performing arts complexes in the country!

Be a Star at the Straz Center for the Performing Arts!

The Sr Director of E-commerce is responsible for developing and executing the organization’s digital commerce strategy. This role combines artistic, analytic and business acumen to enhance the online presence of the organization, drive revenue through e-commerce channels, and create seamless and engaging mobile-first, online and digital interactions for patrons.

Located in downtown Tampa, the 335,000 square-foot Straz Center, one of the largest performing arts complexes in the country, offers a team-based work environment that shows our dedication to the community every day. We reward our full-time employees with a strong benefits package including options for health/dental, vision, etc., discounted downtown parking, food and show discounts, plus a generous 403(b) plan and up to 26 days of PTO/Holidays per year.

Essential Functions:
• Develop and implement a comprehensive e-commerce strategy aligned with the organization’s overall goals
and mission.
• Identify and prioritize e-commerce opportunities that align with the unique aspects of the performing
arts industry.
• Curate and manage approaches for online sales and fulfillment.
• Collaborate with artists, designers, and ticketing teams to create impactful and compelling approaches
that resonate with the organization’s audience.
• Collaborate with UX/UI designers to create a user-friendly, intuitive online experience.
• Analyze user behavior and feedback to improve website navigation, functionality, and overall user
• Participate in the selection, implementation, and maintenance of e-commerce platforms and technologies.
• Stay informed about industry trends and emerging technologies to ensure the organization remains at the
forefront of digital innovation.
• Identify and cultivate partnerships with relevant e-commerce platforms, influencers, and industry
stakeholders to expand the organization’s reach.
• Utilize data analytics tools to track and analyze e-commerce performance, customer behavior, and market
• Generate insights to inform decision-making and adjust strategies accordingly.

Supervisory Responsibilities:
• This position will supervise independent and outside contractors.

Minimum Qualifications (Knowledge, Skills, and Abilities):
• Strong understanding of e-commerce technologies, analytics, and subject matter expert in UX design
principles, features and functionalities.
• Exceptional analytical and strategic thinking skills.
• Excellent diplomatic communication and leadership abilities.
• Excellent communication skills – written, verbal and interpersonal.
• Must have strong skills in planning, budget and P&L management, marketing, and vendor selection and
• High energy and flexible in a constantly evolving environment.
• Proven experience in building consensus.
• Passion for the performing arts and a deep appreciation for the organization’s mission and values.

Education and Work Experience:
• Bachelor’s degree in business, marketing, or a related field; advanced degree preferred.
• Minimum 7 years of related experience, preferably within the performing arts or entertainment industry,
with demonstrated, collaborative leadership skills.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
• While performing the duties of this job, the employee is regularly required to sit and use the
telephone. The employee is frequently required to walk or stand; reach with hands and arms and talk or
hear. The employee is occasionally required to use hands to finger, handle, or feel.
• The nature of this job requires the employee to work on-site as a regular work routine.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
• The noise level in the work environment is usually moderate.

Travel: This position may require some travel.

The David A. Straz, Jr. Center for the Performing Arts, Inc. is an equal opportunity employer committed to being an inclusive workplace and strongly believes in the importance of having a diverse group of individuals represented. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Please visit our website at to learn more about the Straz Center.

To apply for this job please visit