Marketing Manager

Toledo Alliance for the Performing Arts

Home of the Toledo Symphony and Toledo Ballet

Toledo, OH

Work Location: In-office


Website toledosymphony Toledo Alliance for the Performing Arts

Home of the Toledo Symphony and Toledo Ballet

The Position

The Toledo Alliance for the Performing Arts seeks a seasoned marketing professional for the role of Marketing Manager. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and a strong understanding of social media platforms, trends, content strategy unique to each platform. Using a data-driven approach, the Marketing Manager will help grow ticket sales, diversify audiences, and increase enrollment of education programs across the organization using creative digital content and innovative approaches to audience growth and development. This person plays a key role in the patron experience at all performances.

TAPA’s websites are currently undergoing a complete overhaul which entails consolidating sites under the domain. The Marketing Manager will play a key role in bringing this project across the finish line, optimizing web content, and maintaining optimal functionality.

The Marketing Manager will report to the Vice President for Marketing and Strategic Operations and work closely with the Content Creator / Videographer, Box Office Staff, and other key stakeholders across the organization.

Primary Responsibilities

• Develop and implement multi-layered content marketing campaigns that drive acquisition, engagement, and retention while staying within budget parameters. Establish a set of Key Performance Indicators to measure the success of digital campaigns and other sales strategies.
• Use hyper-segmentation to establish a data-driven approach to build overall sales strategies, customer experiences and increase brand awareness for TAPA.
• Collaborate with Content Creator/Videographer, photographer, graphic designer, and other TAPA stakeholders and vendors to produce content for all digital media — videos, websites, concert programs, advertising campaigns, email marketing, social media, and more.
• Oversee print projects including the annual season brochure, ArtsToledo Magazine, Nutcracker Program Book, direct mail materials and other projects as assigned. Produce printed program cards and other programs/inserts as needed for each performance ensuring accurate information regarding repertoire, bios, guest artists, concert and series sponsors, etc.
• Provide best-in-class social media engagement efforts to build our community in a strategic, creative fashion and serve as an ambassador for TAPA in all experiences. Responsible for building and maintaining community of brand fans and customers through authentic, human, and on-brand engagements or digital experiences.
• Maintain TAPA mobile app including the creation of digital concert programs.
• Collaborate with departments and teams within the organization to ensure brand and messaging consistency on high-level creative content and communications. Ensure that all external-facing communications, graphics, and promotional materials are accurate and representative of the TAPA Brand.
• Oversee the functionality of all TAPA websites including TAPA Streaming, delegating content creation and editing to appropriate departments and teams. Optimize content for SEO and generation of inbound traffic to website.
• Write all press releases in a timely manner to ensure maximum impact and effect.
• Arrange interviews with newspapers, radio stations, and TV stations to generate buzz and promote concerts and events. Maintain TAPA’s relationship with paid media contacts, consultants, agencies, and telemarketers.
• Assist in creating memorable experiences for patrons at TAPA events.
• Work closely with Box Office staff to promote discounts and special offers.
• Collaborate with Group and Ensemble Sales Manager to create attractive group experiences at TAPA events.
• Coordinate photography and graphic design needs with third party vendor(s).
• Assist with administrative duties, requests, and campaigns from TAPA departments, including, but not limited to:
o Giving Tuesday
o Calendar Year End Giving Campaign
o Fiscal Year End Giving Campaign
o Black Friday/Cyber Monday
o Day of Giving

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